Corporate Identity

Our corporate identity has been developed over the last 30 years and it is distinctive, highly recognisable and denotes the quality and trustworthy service that we offer.

Our corporate image and design, the communication channels we use and our corporate behaviour all contribute to our memorable and effective corporate identity and our reputation as the UK’s first branded plumbing company.

Pimlico’s Corporate Image and Design

• Our fleet of 160 spotless blue and white company vehicles, with plumbing related number plates, are the most highly visible part of our corporate image and communicate our honest, dependable and quality service.
• All our engineers turn up at a customer’s property wearing a smart company uniform in the Pimlico colours designed to reflect our service.
• The Pimlico logo has become instantly recognisable. The ‘oval’ shape was designed to reflect the established core beliefs and strategy of Pimlico to our key customers.

Pimlico’s Corporate Communication:

Pimlico’s marketing and PR activities never fail to be unique and memorable and are a strong part of our corporate identity.

We regularly feature on national and international television, on local and national radio stations and in local, national and international press.

Pimlico is represented by public relations agency Recognition PR, who with our in-house PR team maximise, devise and manage the media opportunities for the company.

Pimlico’s Corporate Behaviour:

We have a highly motivated and customer orientated team of engineers and our friendly, helpful and dedicated call centre staff always conduct themselves in a manner that enhances our reputation.

All our engineers carry company ID and are CRB checked for customer’s added peace of mind and for their safety and security. Our company manual, the Pimlico ‘Bible’, is presented to each engineer when they join us and provides details on how they should behave in order to maintain our high profile position and provide an excellent service for customers.